Villeroy & Boch

Throughout the company's history Villeroy & Boch has developed from a producer and marketer of very high-quality ceramic products into a well-known lifestyle brand that has worldwide customers. The power of their range of products resides in its all-inclusive approach and in the degree of variety that are centered on two concept areas "the completely laid table " and "the single-source bathroom".

Villeroy & Boch has operated as a limited company beginning in 1987 and it has been listed at stock exchange beginning in 1990. They now achieve a total of Euro 841 million (2008 annual sales). The product array is represented by the marketing companies they own and by the importers in over 125 countries all over the world. Approximately 10,000 persons are their employees worldwide.

Villeroy & Boch enables them to provide stimuli and style guidelines for the buying decisions. It is one of the most important innovations in the marketing field, because it forms the grounds for a completely new kind of presentation. The products developed for all lifestyles are presented here with a highly emotional appeal in extremely realistic room settings.

The innovative power of Villeroy & Boch has been a part integrated in their company's character for more than 250 years. Villeroy & Boch has over and over again worked on optimizing the production processes, the ceramic material, as well as the functionality, and they have developed completely new product solutions. Consequently, some new horizons in terms of lifestyle aesthetics have been opened.